Description
Many years of creating urban art in a manner that does not cover, but instead involves the visual narrative of wall surfaces, led Jorge Rodriguez-Gerada to the URBAN ANALOGIES series. He decided to create new pieces that were coherent and symbiotic to his other work by removing old interior wall surfaces from abandoned buildings and transferring those textures onto wood panels.
The URBAN ANALOGIES series is a cohesive parallel direction to the large scale identity series murals that Jorge begun creating in Spain in 2002. In the URBAN ANALOGIES series he focusses on fragments of faces from people that are close to him. The significance of this work lies upon the importance given to the weathered and worn urban surfaces for their intrinsic value.
Jorge Rodriguez-Gerada is a Cuban American contemporary artist.
Culture Jamming
Jorge is a founder of the New York Culture Jamming movement and an innovator in the international urban art scene.
Icons
Since the late 90´s Jorge Rodriguez-Gerada has been replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people to question the controls imposed on public space, the role models designated and the type of events that are guarded by the collective memory. Jorge’s unique direction was mentioned in Naomi Klein´s book No Logo and was a precursor of the use of anonymous portraits now common in street art.
Awareness
His spectacular interventions are created for the sake of bringing awareness to relevant social issues. His large scale time base works avoid negative impact on the environment, challenge the conformity in contemporary art and allow for a reflection that goes beyond the completion of the piece to focus in its concept, process, and the metaphor that comes forth because of the material chosen.
Make sure to check out this video that shows the wide variety of art works created by Jorge Rodriguez-Gerada.