Description
Rodriguez-Gerada creates portraits in charcoal of people-until now anonymous-which scale the walls of buildings in our cities in a format that we can begin to describe as gigantic. They are gigantically defying, proud and dignified, more social than political. But let us not be mistaken, the art piece is not the charcoal drawing. The artistic process begins with the search for the city, the building, and most importantly the person to be depicted. This person must have a sense of belonging to the city that hosts the artwork, and must accept being converted into a monumental hero (like those of modernity described and defended by Baudelaire.) Rodriguez-Gerada’s protagonists become Goliaths confronting the powerful King Davids of politics and advertising.
What defines identity, that fragile and inconsistent-but necessary-sensation of being? This search is in fact one of the most arduous tasks in life-especially for an artist, and particularly for Jorge.
Jorge Rodriguez-Gerada is a Cuban American contemporary artist.
Culture Jamming
Jorge is a founder of the New York Culture Jamming movement and an innovator in the international urban art scene.
Icons
Since the late 90´s Jorge Rodriguez-Gerada has been replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people to question the controls imposed on public space, the role models designated and the type of events that are guarded by the collective memory. Jorge’s unique direction was mentioned in Naomi Klein´s book No Logo and was a precursor of the use of anonymous portraits now common in street art.
Awareness
His spectacular interventions are created for the sake of bringing awareness to relevant social issues. His large scale time base works avoid negative impact on the environment, challenge the conformity in contemporary art and allow for a reflection that goes beyond the completion of the piece to focus in its concept, process, and the metaphor that comes forth because of the material chosen.
Make sure to check out this video that shows the wide variety of art works created by Jorge Rodriguez-Gerada.