EXPECTATION was a giant mandala in the likeness of Barack Obama made with 650 metric tons of sand and gravel created on a Barcelona beachfront administered by the Forum de las Culturas. It was created as a way to pray for change but also alludes to how all the outpouring hope could fade away like sand. Created before the U.S. presidential elections, this piece pointed to how the outcome of the election would affect the whole world.

Jorge Rodriguez-Gerada | Terrestrial – Expectation

€ 550,00

Mediumhoge resolutie giclee print gedrukt met op kleur gemaakte archival inkt op hoge kwaliteit zuurvrij archival papier
Dimensions80 x 55 cm (21.7″ x 31.5″)
Year2009
Edition50
Detailsdated, numbered and signed by the artist

Only 1 left in stock (can be backordered)

About Jorge Rodriguez-Gerada | Terrestrial – Expectation

Jorge Rodriguez-Gerada is a Cuban American contemporary artist. Jorge is a founder of the New York Culture Jamming movement and an innovator in the international urban art scene. Since the late 90´s Jorge Rodriguez-Gerada has been replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people to question the controls imposed on public space, the role models designated and the type of events that are guarded by the collective memory.

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Description

Jorge Rodriguez-Gerada is critical of the marketing that has crept into so many facets of our lives. He decided to do work that would counter it by using the same codes used by advertisers such as scale, visibility and eye catching images. Jorge wants these new iconic images to be huge and placed in strategic places. The location, the scale and the materials that he decides to use are usually chosen to emphasize what he’s trying to state with each project.

Working at very large scales becomes a personal challenge but it also allows him to bring attention to important social issues, the size of the piece is intrinsic to the value of its message. Creativity is always applied in order to define an intervention made only with local materials, with no environmental impact, that work in harmony with the location.

Additional Information

Weight 2 kg

Jorge Rodriguez-Gerada is a Cuban American contemporary artist.

Culture Jamming

Jorge is a founder of the New York Culture Jamming movement and an innovator in the international urban art scene.

Icons

Since the late 90´s Jorge Rodriguez-Gerada has been replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people to question the controls imposed on public space, the role models designated and the type of events that are guarded by the collective memory. Jorge’s unique direction was mentioned in Naomi Klein´s book No Logo and was a precursor of the use of anonymous portraits now common in street art.

Awareness

His spectacular interventions are created for the sake of bringing awareness to relevant social issues. His large scale time base works avoid negative impact on the environment, challenge the conformity in contemporary art and allow for a reflection that goes beyond the completion of the piece to focus in its concept, process, and the metaphor that comes forth because of the material chosen.

Make sure to check out this video that shows the wide variety of art works created by Jorge Rodriguez-Gerada.

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